居民电子废物回收行为影响因素的实证研究

摘要

Based on the results of questionnaire investigation to 350 urban residents, an empirical research was done on the recycling of waste electrical and electronic equipment (WEEE), aiming to the recycling behavior, the behavior intention and the influence factors. The results of confirmatory factor analysis indicated that the structure equal model based on the theory of planned behavior (TPB) could be used to interpret the related hypotheses effectively, and some situational factors, such as environmental knowledge, public preach and trash separation of home wastes, played regulating roles on the recycling behavior. Perceived behavioral control played a vital role on promoting the conversion of behavior intention into behavior. While the convenience situation of recycling behavior was an important factor impacting perceived behavioral control.%基于对350名城市居民的问卷调查结果,运用验证性因子分析方法对居民的电子废物回收行为、行为意向及其影响因素进行了实证研究.结果表明,基于计划行为理论所建立的结构方程模型可以较为有效地诠释有关研究假设,环境知识、舆论宣传和垃圾分类等情境因素对电子废物回收行为具有调节作用.知觉行为控制对于行为意向转化为行为具有非常重要地促进作用,而便利状况则是影响知觉行为控制的重要因素.