浅谈“苹果”的“人格魅力”

摘要

the Apple Corp as the world's leading companies , has an extremely large number of “Apple fans”.Every Apple Corp , the production of the products are new release , will cause the fan screaming , media attention .In leading the world trend , Apple Corp is undoubtedly one of the “beach goers”.Both the shape design , product packaging design and brand image design , is impressive .The success of the Apple Corp itself displayed cannot do without “personality charm”.In this paper , through the analysis of the Apple Corp to create the “human nature” and “culture”, thus draws the conclusion: Apple changed the world , changed our life .%苹果公司作为全球知名公司，拥有着数量极其庞大的“果粉”。每逢苹果公司生产的产品有新品发布，都会引起果粉的疯狂尖叫，媒体的广泛关注。在引领世界潮流上，苹果公司无疑是其中的“弄潮儿”。无论是产品的外形设计、包装设计还是品牌形象设计上，都让人印象深刻。苹果公司的成功离不开它本身所展现出来的“人格魅力”。本文通过分析苹果公司创造出的“人性”和“文化”，从而得出结论：苹果的出现改变了世界，改变了我们的生活。