基于RMIP模式的南疆体育旅游开发策略研究

摘要

运用 RMIP 模式分析南疆体育旅游开发。结果表明：南疆体育旅游资源丰富，人文景观独特。旅游市场发展不平衡。旅游形象模糊，吸引效应较低。旅游产品单一等优劣势；提出以资源、形象、市场、产品为突破口，挖掘文化内涵，传递品牌信息，打造多元产品，推动南疆经济社会的快速发展。%The paper analyzes the development of sports tourism in southern Xinjiang by adopting the mode of RMIP.Results show that despite such advantages as rich sports tourism resources and special cultural sights, disadvantages like uneven development of tourism market,unclear tourism image,low attracting effect and single products style also exist.The paper suggests taking resources,image,markets and products as breakthrough points to promote rapid development of economy and society of southern Xinjiang by digging its cultural connotation,conveying brand information and creating diverse products.