接受美学视角下好莱坞电影在中国的跨文化营销研究——以2019中国票房市场前九名的好莱坞电影为例

目录

声明

Chapter One Introduction

1.1 Research Background

1.2Research Questions

1.3Research Purpose and Significance

1.4Research Structure

ChapterTwo Literature Review

2.1 Previous Studies on Cross-Cultural Marketing

2.1.1 Previous Studies on Cross-Cultural Marketing Abroad

2.1.2 Previous Studies on Cross-Cultural Marketing at Home

2.2 Relevant Studies of Reception Aesthetics in Movies

2.3Comments on Previous Studies

Chapter Three Theoretical Framework

3.1 Theoretical Background of Reception Aesthetics

3.2.1 Horizon of Expectations

3.2.2 Response-Inviting Structure

3.2.3 Implied Readers

3.2.4 Fusion of Horizon

Chapter Four Research on Cross-Cultural Marketing of Hollywood Movies in China

4.1 Data Collection and Methodology

4.2 Analysis from the Perspective of Horizon of Expectation

4.2.1 Expectation for Writing Style

4.2.2 Expectation for Image

4.2.3 Intentional Expectancy

4.3 Analysis from the Perspective of Response-inviting Structure

4.3.1 Movie Trailer

4.3.2 We-Media

4.4 Analysis from the Perspective of Implied Readers

4.4.1 IP of the Movie Itself

4.4.2 IP of Actor and Director

4.5 Analysis from the Perspective of Fusion of Horizon

4.5.1 The Fusion of Hollywood Movies and Chinese Elements

4.5.2 The Fusion of Hollywood Movies and Post-Cinema

Chapter Five Conclusion

5.1 Major Findings

5.1.1The Experiences of Cross-Cultural Marketing of Hollywood Movies in China

5.1.2 The Lessons for Chinese Movie Workers

5.2Limitations and Suggestions for Further Research

参考文献

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Appendix

致谢