This thesis deals with the concept and the current situation of collaborative consumption in China. Through investigation of the past years，a multitude of sharing-related services has sprung up in China with special attention towards the shared mobility sector. In general，shared mobility lies within the broader phenomenon of collaborative consumption. Extensive usage of information and communication technology，particularly smartphones，enable new forms of market interaction and improved efficiency in asset utilization. Rather than individual physical items being purchased，owned，controlled，maintained and used solely by their owner in shared mobility systems，the physical assets such as automobiles，bicycles or even parking lots are accessed sequentially by multiple users on a pay-per-use basis (Le Vine et al.，2015).Public cognition towards shared goods has changed fundamentally. While owning an automobile，the idea of sharing or even providing rides on an on-demand basis is momentarily gaining a widespread popularity. When looking at shared mobility business models in China，it can be determined that these business models in China have not developed as fast comparesd to Western countries.However，scholars and multinational companies nowadays increasingly advancenew sustainable shared mobility solutions to create opportunities and new sources of value for customers and to solve the problem of density within urban cities. In fact，new business model innovations like Didi Dache and Uber have come up and it gained great momentum as an alternative to private vehicle ownership，especially in a Chinese urban context (Cohen & Kietzmann,2014; Wang et al.，2012). Moreover，in terms of revenue the shared mobility sector is one of the fastest-growing segments of collaborative consumption. No other sector of collaborative consumption has so many established players entering the market right now as there are literally dozens of unique business models. The problem to be solved in this thesis is to answer research gaps. According to various researchers，there are still research gaps of theorizing the knowledge about the fact why users of collaborative consumption engage in collaborative activities and why many people are still reluctant to participate in this emerging trend. As a matter of fact research contributions addressing factors of the usage of collaborative consumption series remain rare and have a number of shortcomings (M?hlmann，2015;Starostovich&Contreras，2015;Jenkins et al. 2014). Firstly，the most relevant previous findings in thisarea focused on isolated factors，instead of grouping them and their relative strengths holistically (M?hlmann，2015). Secondly，many researchers quote the need to specify differences between various types of shared mobility services and industries. For instance，investigation of ridesharing remains scarce (M?hlmann，2015;Hamari et al.，2015;Bahrdi& Eckhardt，2012; Starostovich& Contreras，2015). Thirdly，factors influencing satisfaction and the probability of choosing a shared mobility service again were not investigated in adifferent context yet. For example，M?hlmann’s research focused on consumerbehavior of all users of collaborative consumption services without the division between user as a supplier，and user as a consumer (M?hlmann，2015). Furthermore，the German researcher didn’t focus her research solely on sharedmobility services. The previous paper focused only on one dimension of shared mobility，namely car sharing. Fourthly，there has been no cross-cultural research conducted，which is related to factors influencing satisfactionand the probability of choosing a shared mobility service again (M?hlmann，2015). The purpose of this thesis is to answer the research gaps and to deepen the knowledge in the field of collaborative consumption with specific emphasis on the shared mobility dimension. Therefore the main focus of this current thesis lays on the determination and measurement of customers most commonly cited factors related to satisfaction and the probability of choosing a shared mobility service again. Moreover，the factors influencing shared mobility services will be analyzed with a new introduced framework. Hence，the author will concentrate on the passenger in the field of ridesharing services in China. Research Methods:To test the proposed model and to test the developed hypotheses Partial least square–Structural equation modeling was applied. All statistical analyses were executed using the statistical software SmartPLS Version 2.0.M3. To achieve the aim of the study the snowball sampling technique，including a survey，on Ubers ridesharing service was designed to capture respondent’s relationship between the independent variables，including defined indicators，and dependent variables with regard to ridesharing services. Results of the research:The findings of this thesis reveal the satisfaction and the probability of choosing a shared mobility service again to be predominantly explained by factors serving consumer’s self-centered perspective. These are cost savings，service quality，familiarity and enjoyment. However，consumers in China seem to be not only driven by rational reasons. Environmental aspects emphasize a positive impact towards the satisfaction of shared mobility services. Furthermore，trust was found to have a significant impact on the satisfaction with a shared mobility service. Consequently,this study revealed that consumers in China seem not be driven by socially-oriented or internet-and communication technologies reasons using a shared mobility service. In total，five factors had no influence on any of the independent variables. This applies to community belonging，utility，trend affinity，internet capability and smartphone capability. Implications: The research findings will provide valuable insights for other researchers，entrepreneurs and managers of local and foreign companies in China operating in the field of shared mobility，particularly ridesharingservices. The profound understanding of factors explaining the reasons of consumers’ satisfaction can aid the company’s efforts towards obtaining new customers along with keeping the current customers. Taking into account the different factors affecting shared mobility services that consumers considerimportant might contribute to the development and realization to apply strategically approaches for targeting new marketing campaigns. Furthermore，non-sharing providers and nonprofit managers can use this study to either gain an in-depth understanding of shared mobility services in China or to seek further cooperation and campaigns with collaborative consumption providers.
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