封面
声明
目录
中文摘要
英文摘要
Chapter one Introduction
1.1 Research background
1.2 Research methodology
1.3 Research questions
1.4 The significance of research
1.5 Thesis structure
Chapter Two Literature Review
2.1 Literature review to memetics
2.2 Literature review of transliteration
Chapter Three Theoretical Framework
3.1 A brief introduction to Heylighen’s meme selection theory
3.2 Application of four criteria of meme selection theory in transliteration of English brand names
Chapter Four Norms of Character Selection in Transliteration of English Brand Names from the Perspective of Memetics
4.1 Constraint factors of character selection in transliterating English brand names
4.2 The existing norms for character selection
4.3 Criteria for character selection in transliteration of English brand name
4.4 Suggestions on character selection in transliteration of English brand names
Chapter Five Conclusion
5.1 Major findings and implications
5.2 Limitations and suggestions for further study
参考文献
Appendix
致谢