声明
摘要
Abstract
CONTENTS
1．Introduction
1．1 Research context
1．2 Purpose and significance of the study
1．3 Structure of the thesis
2．Literature Review
2．1 General introduction of international business English
2．1．1 Definition
2．1．2 Features
2．1．3 Learners of BE
2．1．4 Teachers of BE
2．1．5 Objectives of BE teaching
2．1．6 BE teaching and its development
2．2 Blended-learning method
2．2．1 Definitions Aboard on Blended-learning
2．2．2 Definitions in China
2．2 Application of blended-learning in English teaching and learning
2．3 Theoretical basis for blended teaching
2．3．1 Badrul Huda Khan’s theory on eight dimensions of E-learning
2．3．2 Wilbur Schramm’s formula about media selection
3．Blended teaching Model in Business English Teaching
3．1 The framework of blended teaching model in BE-teaching
3．1．1 Preparations
3．1．2 Face to face learning
3．1．3 Online learning
3．1．4 Assessment and modification
3．2 Basic principles of applying blended teaching in BE teaching
3．2．1 Learner-oriented principle
3．2．2 Practicality principle
3．2．3 Principle of high return and low cost
3．3 Implementation of BL in BE teaching
3．3．1 Teaching tools
3．3．2 Assignment Design
4．Research Methodology
4．1 Research question
4．2 Research design
4．2．1 Subjects
4．2．2 Instruments
4．2．3 Research Procedures
5．Results and Discussion
5．1 Results of the questionnaires
5．1．1 Students’ access to computers and Internet
5．1．2 Students’ attitude towards their current Business English ability
5．1．3 Students’ attitude towards blended teaching
5．1．4 Students’ perception on advantages of blended teaching
5．1．5 Factors affecting students’ learning
5．1．6 Students’ tendency of communication
5．2 Results of the interview
5．3 Results of the tests
5．3．1 Effect of blending learning on business English learning
6．Conclusion
6．1 Major finding
6．2 Pedagogical implications
6．3 Limitations
6．4 Suggestion for future research
Acknowledgements
Bibliography
Appendix Ⅰ
Appendix Ⅱ
