第一个书签之前
摘要
Abstract
Chapter 1 Introduction
1.1 The Research Background
1.2 Purpose of Research
1.2.1 Theoretical Significance
1.2.2 Practical Significance
1.3 Overview of the Literature
1.3.1 Research Worldwide
1.3.2 Research in Kyrgyzstan
1.3.3 BESMART company overview
1.4 Content of the Study
Chapter 2 Theoretical Model
2.1 Definition of the Variables
2.1.1 Service quality
2.1.2 E-Satisfaction
2.1.3 E-loyalty
2.2 Independent and dependent variables
2.2.1 Dependent variable
2.2.2 Independent variables
2.3 Proposed Theoretical Framework
2.4 Research Hypotheses
Chapter 3 Research Design
3.1 Research instruments
3.2 Questionnaire Design
3.3 Sample design
3.4 Data Collection Procedure
3.5 Inferential analysis
Chapter 4 Data Analysis and Results
4.1 Data Analysis
4.1.1 Measurement Reliability and Validity Test
4.1.2 Demographics analysis
4.1.3 Correlation Analysis
4.1.4 Regression Analysis
4.1.5 SERVQUAL model analysis
4.2 Explanation of hypotheses
4.3 Discussions
4.4 Suggestions
4.5 Limitations of research
4.6 Future research
4.7 Chapter Summary
Conclusion
References
Appendices: Questionnaire
Acknowledgement
Resume
