Ubiquitous Customer Loyalty Services: Technology and Market Outlook:Research note

摘要

An information search was performed on analytical, context-aware and ubiquitous customer services in loyalty programmes, with a dimension of entertainment and games. The results are summarized individually for enabling technologies research and development, and for business development. This is a snapshot of the current and foreseeable business and technology status, meant to help development projects set their goals. Based on the information found, much of the basic technology required for the services seems to be available or will become available soon. Further development is needed in the methods and tools to aggregate these technologies into an open, flexible and sufficiently powerful framework or platform for ubiquitous customer loyalty services. Deeper analyses, e.g. business plan recommendations are beyond the scope of this document.