Customer Satisfaction and Subjective Well-Being: A Study of Auto Consumption

摘要

The purpose of this study is to describe the relationship between customer satisfaction and subjective well-being in the context of automobile consumption. 942 car owners above 18 years old voluntarily participated in the survey. The results revealed that perceptions of the car performance and value were positively related with customer satisfaction, and that customer satisfaction, in turn, directly contributed to subjective well-being on three dimensions of positive affect, negative affect and life satisfaction. The implications of these findings for organizations are also discussed.