Optimal investment strategies for SMEs in the aftermath of theglobal crisis

摘要

The purpose of this research is to provide a quantitative framework for developing investment strategies for small and medium enterprises (SMEs) under crisis conditions. SMEs from emerging economies have experienced critical situations in 2009, a year that brought about multiple shocks for businesses. It has become essential to observe a set of basic values such as the profit margin per sold item and the market share. Maintaining the market share is essential in economic crisis situations when the decreasing demand for goods and services is simultaneous with the fluctuation of prices. Classical investment strategies start with an analysis of the impact of the retail price on the supply, as it is influenced by the market value, the reliability of the firm, the brand, the quality and specific features of the product, the advertising impact, the market evolution trend, as well as other technical-economic parameters.