CREATIVITY MODEL OF HUMAN RESOURCES IN CREATIVE INDUSTRIES AND EMPIRICAL STUDY ILLUSTRATED BY THE CASE OF SHANDONG PROVINCE

摘要

The creativity of human resources is a key factor determining the development speed of creative industries. Reviewing the theoretical literature of the creativity of human resources, combining with the new characteristics of the creative industries, this paper brings forward a creativity model framework integrating the three aspects of individual creativity, team creativity and park cooperative creativity. Taking a number of creative enterprises in Shandong Province as the research object, through expert interviews and questionnaires, this paper empirically analyses the affecting factors on the proposed model and the creativity, providing the theoretical and practical guidance for the human resources in creative industries to quickly enhance the creativity.