Strategic Alliance and Competitiveness in Taiwan Speakers and Amplifiers Firms

摘要

Economic globalization has forced and is still forcing firms to develop new global manufacturing and distribution concepts. Through the development of economic globalization, every government and firms in the world is proceeding to reform and redevelop in order to deal with globalization to get competitiveness. Moreover, companies need to adapt their alliance approaches to succeed in the global market. This study searched a property strategic alliance of amplifiers and speakers manufacturers in Taiwan. In-depth interviews with top managers and based on Porter's competitiveness theories, value-chain, and Yoshino and Rangan's alliance theory, a specialist questionnaire was utilized to establish a complete evaluation framework for amplifiers and speakers manufacturers. Firms are able to apply their core competences with strategic alliances as main tools in technological development, globalization of the economy and competitive pressure to lower costs. Furthermore, companies have responded by introducing lean production and flexible organizations with a high innovation capability. Strategic alliance in the reorganization of the relations to the other actors, notably customers, and suppliers is important; therefore, interdependent relationships in this industry are emphasized. Finally, the framework and results can be used as a guide for the manufacturers to review, improve, and enhance in the near future.