Analysis of the Profit Model of Enterprise Experience Marketing based on Customer Experience

摘要

Experience marketing win more competitive advantages for modern enterprises as a new business model in the network economy era. This paper explores the formation and realization of user experience value through the analysis of characteristics of consumer behaviors in the network economy era, analyzes profit model of enterprise experience marketing in our country from the perspective of user experience and its operational mechanism, and puts forward "free experience" and "non-free experience" are two ways of profit model of enterprise experience marketing.