METHOD FOR CLASSIFYING CUSTOMER INTO GROUP TO CLASSIFY CUSTOMER FOR EACH GROUP BASED ON CUSTOMER EXPERIENCE ANALYSIS DATA AND CUSTOMER GROUP CLASSIFYING SYSTEM USING SAME

摘要

The present invention is to provide a tool which can classify various activities of customers visiting an online website of e-commerce or the like by each attribute, can dynamically classify the customers into various groups based on an attribute value of a corresponding customer for each attribute, and can perform an optimum marketing activity on the classified customer. According to the present invention, provided is a method for classifying a customer into group which comprises: a first step of repeating, for each of various attributes, a process of selecting one among the various attributes for dividing customer experience analysis data and setting a selection range and a logic operation symbol for each corresponding attribute, and a process of selecting the other one among the various attributes and setting a selection range and a logic operation symbol for each corresponding attribute; a second step of selecting, for each attribute, a list of customers having an attribute value of the customers included in the set selection range for each attribute when a group generation request is present after determining the selection range and the logic operation symbol for each individual attribute in the first step, and operating the list of customers with a logic according to an operation method determined in the logic operation symbol; and a third step of generating the list of customers obtained by operating the list of customers for each attribute in the second step into a designated group, and storing the group.;COPYRIGHT KIPO 2017