Character Education Strategy in the Era of Media Convergence: Case in the Institut Teknologi Bandung

摘要

Nowadays, social media has not only become a lifestyle but has transformed into a necessity of life. Social media provides easy access to information for the public, but, on the other hand, it encourages the emergence of social, cultural, and legal issues in society. The emergence of the term cyber conflict is the impact of irresponsible uses of social media. This study is an effort to implement character education strategies that are in line with the challenges and needs of the times, leading to the formation of values, attitudes, and mentalities of social media users. This study aims to formulate a hypothetical model of character education in the era of media convergence. The study was conducted qualitatively through the case study method. Data were collected through interviews, focus group discussions, and document analysis. The results showed that: (1) the high potential for conflict in the digital era is in line with the community's high needs for information; (2) character education strategies in the era of media convergence are developed to build the moral competence of internet users, including moral knowing, moral feeling, and moral actions through the development of citizenship knowledge, citizenship skills, and citizenship character; (3) civic and religious education courses have a strategic position to transfer digital civilization values, both through curricular and co-curricular programs.