RESEARCH ON THE RELATIONSHIP BETWEEN CUSTOMER VALUE DIMENSIONS AND CUSTOMER SATISFACTION - COMPARISON BASED ON COMPUTER AND SOAP

摘要

This paper studied different effect of different dimensions of customer perceptual value on customer satisfaction in product choice and evaluation. The model of customer perceptual value dimension and customer satisfaction was built and compared across two industries. Results indicated different dimension of customer value has different influence on customer satisfaction to the same product. Between different product types, the importance of different dimension of customer value was also different. This research provided inspirations for marketing practice. To marketing practice of different product, enterprises should emphasize different value.