A Study of Persona Research on Domestic Music Applications

摘要

If you look at the download ranking of users in the domestic Google Play music and audio parts, you can see that the streaming app is popular. This is because you can easily listen to the music you want and the recommended music for each category. In this study, we survey Melon, Genie, and Bugs which are the most users through the questionnaires of college students. In this study, firstly literature study was conducted to understand overall understanding of mobile music service, and completed persona through survey methods such as surveys and in-depth interviews. The user's goal was simple, easy to operate the app easily, and wanted to listen to music stably and seamlessly. Needs wanted diversity of content and low price plan. I would also like to make it easier to find non-mainstream music, and I wanted to decide whether to use the additional services in the unnecessary apps by selecting ON/OFF. The interface design aspect required a simple yet intuitive design. Since most of the users are students, they were sensitive to the fare. Nevertheless, I wanted to enjoy a lot of music, and I wanted to use less data when streaming. I wanted to concentrate more on music than on additional services, and all these needs in one way was that users wanted a simple, lightweight music application.