Out with the Old,in with the New? Retailer Banner Conversion after Acquisition

摘要

Many retailers use mergers and acquisitions to grow.Yet,successfully integrating acquisition targets is not easy.In retail,one of the main integration challenges is whether a retailer should convert acquired stores to its own banner.In this paper,we study the drivers and performance implications of retailer banner conversion after acquisition.Specifically: 1.How do retailer capabilities and experience and the fit of those capabilities with the target's operation and market drive retailers'decision to convert acquired outlets to their own banner? 2.What are the performance consequences of banner conversion and how are they influenced by the retailer's experience and capabilities and the fit of those capabilities with the target's operation and market?