Study on Product Configuration Based on Preference of Consumer

摘要

In order to increase market competition of enterprise products by blending Purchase Preference of Consumer (PPC) in product configuration design. A configuration model of product based on PPC was established, which effectively integrated Configuration Units (CU) and Configuration Rules (CR) and Configuration Constraints (CC) at the core with Generic Units (GU), The solution of analysis on PPC was presented based on conjoint analysis method, and an algorithm for solving consumer utility value of CU based on SPSS software was given. An algorithm system was designed for configuration scheme solving with objective of maximize PPC satisfaction. Finally, a configurable computer case was presented to verify the effectiveness and feasibility of the presented approach.