Product recommendation system and method based on consumer preference

摘要

A system and method for recommending products based on consumer preferences are provided. A product recommendation system based on consumer preference according to an embodiment includes: a communication module configured to exchange data with a consumer terminal; A database including a plurality of product images and purchase information on products included in the product image; At least one product image is extracted from the database, the extracted at least one product image is provided to the consumer terminal, and preference information for the at least one product image is received from the consumer terminal, and the preference information A product image recommendation module for determining a recommended product image based on the product image and providing the recommended product image to the consumer terminal through the communication module; Receives a request for purchase information for a specific product included in the recommended product image from the consumer terminal, searches a product image including a product corresponding to the specific product in a database, and includes it in the searched product image and the searched product image And a product purchase support module that provides purchase information on the obtained product to the consumer terminal through the communication module.