System and Method for Improving the Accuracy of Marketing to Consumers Based on the Geographic Position of the Consumer as Determined Using GPS Recognition and a Consumer Profile Built From Specified Consumer Preferences and Purchases

摘要

A real time management system for marketing to customers and vendors with customer purchasing and preference data in specific consumer markets including restaurant, retail, travel, hospitality, entertainment, and combinations thereof. The management database allows the consumer to make Precision Purchasing™ transactions, reservation transactions, and Precision Gifting™ transactions via a web-based interface, POS based touch screen interface, and mobile device-based interface. The consumer profile database is comprised of mainly consumer inputted preference and consumer purchase data which is stored into each customer profile and can be accessed/verified with a GPS recognition of the customer's phone, biometric hand or finger scan, access card, retinal scan, password, key fob, or other terminal kiosk, touch screen, or mobile application of the like. Consumers may also gift dollars to each other's account using the customized, consumer authorized Precision Gifting™ system. All data inputted into the Precision Marketing™ system will be stored in each consumer's personal/business account. Only consumer-authorized parties may access the account holder's personal preference information for the purposes of Precision Gifting™ and Precision Purchasing™, but he/she may never access the customer's confidential information. All changes made to each profile and the purchase preference information will be updated in real-time. All reservations, fund transfers, purchases, and other transactions are stored in the central database system and used for the purposes of Precision Marketing™ and Precision Gifting™.