Research on the Cooperative Operation Mechanism of Logistics Service Supply Chain Based on Fairness Preference Theory

摘要

In order to provide guidance for the incentive mechanism design and the efficiency improvement in logistics service supply chain management, the cooperative operation mechanism of double principal-agent mode of logistics service supply chain is investigated based on the fairness preference theory in the paper. The characteristics of double principal-agent mode of logistics services supply chain are analysed firstly, and then the double principal-agent model of logistics services supply chain is built considering the fairness preference between the integrator and the provider. The results of research show that the fairness preference will affect the effort level of both the integrator and the provider, even the performance in the logistics services supply chain. The existence of fairness preference will lead to efficiency loss, and reduce the expected utility of the customer and the integrator.