Empirical Research On Electronic Commerce Adoption Decision-making Factors in China SMEs

摘要

Based on some theories, seven factors about Electronic Commerce (E-commerce) adoption in Small and Middle Sized Enterprises (SMEs) is determined. Based on the statistic data of 278 companies, a structure equation model is constructed. The result indicates that pressure, top manager support, applicability have direct positive effect on E-commerce adoption in SMEs, and the other factors (staff matching, technology feasibility, environment, organizational security), have positive effect on E-commerce adoption in SMEs via above direct factors. The research provides a system perspective to adopt E-commerce on SMEs.