Scenic Zones' Construction and Tourists' Aesthetic Imagination - A Reflection on 'Better Imagining than Seeing'

摘要

The widely spread old saying that better imagining than seeing, reflects regretful feeling of tourists, which not only affects the enthusiasm of tourists, but also the development of tourism. This paper analyses the main reasons for this phenomenon, among which the lack of aesthetic imagination of tourists occupies the first. Based on this, the paper proposes shallow views on this problem. On the one hand, it is necessary for tourists to improve their aesthetic abilities, on the other hand, it is vital for tourism planners to design unique aesthetic attractions for tourist destinations, in order to meet the aesthetic expectations of tourists and cultivate their aesthetic imagination in accordance with the psychological acceptance patterns of tourists.