The Study of Influencing Online Banking Information Security Products Service Quality Factors Based on Customer Perception

摘要

The service quality of the online banking information security product has become the important bottleneck of every financial institution to further explore online market and development potential customers. Through study the domestic and overseas scholars about the quality of service fields, putting the part of the research extends to the service quality of the online banking information security product measurement process, and trying to build the measurement model suit for the service quality of the online banking information security product We survey the university student of shaanxi Xian and use the internet to investigation, while using the factor analysis and multiple regression method to verify the evaluation model and assessment index of rationalities. We extract the main influence factors of the service quality of the online bank information security products, preceding a deeper analysis. Finally, we derive the main influence factors of the online bank information security products service quality.