One Agent Optimization Based on E-Marketing for Young Enterprises in North Bali (Case Study: Students of the Ganesha Education University)

摘要

This study aims to (1) examine the technical work of One Agent applied by students at the Ganesha University of Education and (2) examine the effectiveness of the concept. One Agent -based e-marketing in optimizing young entrepreneurs at Ganesha University of Education. To achieve these objectives, this study uses descriptive methods with a qualitative exploratory approach based on case studies, including (a) Determining the location of the research, namely at the Ganesha University of Education. (b) Determination of the time of the study starting from July to December 2019. (c) The technique of determining informants using purposive sampling technique was developed using the snowball sampling technique. (d) The data collection technique in this study uses qualitative data collection techniques, namely observation, Focus Group Discussion (FGD), interviews, and document studies. The results showed that One Agent concept with e-marketing- based was very effective because the technical work that was applied was easy and centralized so that it was easy to monitor the business every month, made it easier for students to manage finances, and maximize marketing and reach a wider market share.