China's Dilemma of Cross-border E-commerce Company - Take Amazon China as an Example

摘要

With the continuous extension of information, human beings can always tap the existing business opportunities and the e-commerce platform is to flourish in the context of the globalization of the Internet. It takes the computer network as the carrier, and builds a virtual network of transactions between sellers and buyers. Since the 1990s, there are many international cross-border Internet platforms such as Amazon, Ebay, Yahoo, Ubar, etc. with the popularity of computers. They seem to be on the way of internationalization encountered difficulties in China. This paper aims to get some inspiration and suggestions about China's dilemma of cross-border e-commerce companies through analyzing problems of Amazon China as an example.