Study on the Marketing Strategy of Vipshop Sale

摘要

In order to analyze the marketing condition of special selling websites, this paper sets Vipshop Company as the research object, locating its market development status and environment, using PEST model, five forces model and other analysis methods to study the marketing strategy of Vipshop from the aspects of product, price, place and promotion. Finally, a detailed marketing strategy improvement scheme is proposed according to its market characteristics. The results of the study will have strong credibility and feasibility and will indicate the development direction for the marketing strategy of Vipshop.