Student engagement is one of the top priorities to many marketing educators.Many measures of student engagement are linked positively to desirable student learning outcomes such as critical thinking and grades.As an up-to-date active learning approach, flipped learning is revolutionarily becoming more and more popular utilizing online resources.Students value active learning and interactions most in flipped learning. This article aims to transform a marketing research course by implementing a systematic cycle to flipped learning.Research opportunities exist for a better understanding of connecting flipped learning and transformation.As a key component in almost all marketing curriculums, marketing research is crucial to marketing students.Flipping a marketing research course provides an ideal context for examining a systematic improvement process.
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