The effects of flipped classrooms on undergraduate pharmaceutical marketing learning: A clustered randomized controlled study

摘要

BackgroundRecently, flipped classrooms (FCs) have gradually been used in Chinese higher education settings. However, few studies have focused on the effects of FCs on interdisciplinary curricula. The purpose of this study was to examine the impact of an FC on the engagement, performance, and perceptions of students and on teacher-student interaction in a pharmaceutical marketing course.