The purpose of this research is to find out about the vending machine business opportunities and the influence on life in Indonesia. Along with the times, practical things began to be needed. Japan is one of the countries that always make new innovations in any field, including in sales. One of the examples is a vending machine. The thing that influences this research is because Indonesia is one of the most consumptive countries in the world. This study used qualitative research method, namely by focusing the analysis on a theoretical basis. This research method is also used because research focuses on socio-cultural conditions. The results of this study indicates that Indonesia is a consumptive country as well as a country that wants high practicality. Therefore, with the existence of this vending machine, how to buy something will be easier, practical and efficient.
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