Designing Social Campaign of Diabetes Mellitus Gestational Prevention with 12345 Dietary Habit

摘要

The rate of Diabetes Mellitus Gestational (DMG) cases is quite high, around 7% of all pregnancies, or about > 200,000 cases per year. DMG can be experienced by 1 in 20 pregnant women, and has a prevalence rate between 1.9-3.6%. This incidence caused by many pregnant women do not know the right dietary habit. The presumption that a pregnant meal's portion is to both make pregnant women eat more, today's fast-paced lifestyle also makes pregnant women have unhealthy intake. Therefore the authors compose "Designing Social Campaign of Diabetes Mellitus Gestational Prevention with 12345 Dietary Habit". This design aims to provide information and educate the target audience who want to change the behaviour so that DMG can be prevented in an easy, healthy, and appropriate way with 12345 dietary habit. This habit is a method with the rules in 1 day, the pregnant mother should do 2 times light meal, 3 times heavy meal, with reference to "4 Sehat 5 Sempurna". The results is a social campaign using an integrated campaign model, utilizing various media from conventional to digital, with the main media in the form of Event. Hopefully this campaign can be a solution in preventing DMG for pregnant women.