THE ART OF GOVERNING: JOKO WIDODO'S DINING TABLE DIPLOMACY

摘要

The current political strains are diverse, with strategies being undertaken to smooth political careers and self-image in front of the mass media. The goal is to attract the interest of the voters. These strategies are also applied by Joko Widodo, the seventh President of Indonesia, also known as Jokowi. His leadership reminds us of the figure of Soekarno, specifically the appearance of Jokowi in the mass media. Jokowi's appearance reminds us of the figure of President Seokarno. He is so relaxed, intimate, close to the people and always seem to appear confident in front of the mass media. Those characteristics also reminds us of the figure of Jokowi. Among the various activities held by Jokowi, the most that attracts attention is his way of receiving guests at the Presidential Palace. The activicy is to dine together, whether during breakfast or lunch, where guests are treated to a variety of cuisines and drinks with the taste of Indonesian flavor. This becomes interesting, because it is done with Indonesian political figures, which signifies a political diplomacy that is done at a dining table. This research aims to determine the Identity representation of Jokowi when exercising diplomatic relations at the dining table. This research will use Roland Barthes's semiotic methodology. Analysis begins with the first layer of denotation that interprets the surface of reality, and then to dissect the deepest elements of a visual, the researcher goes on to the second and third layers of connotation and myth.