The Students' Perception on Self-Image, Tourism Career, and Job Choice

摘要

The purpose of this study is to understand the perception of tourism and hospitality students self image, the tourism and hospitality career, and the job choice. The initial perception about career image could drive the student's eagerness to finish the study and prepare their career path in this business. The research was a descriptive and explanatory research. The data was compiled through an on-line survey to the students in several universities in Bandung, Indonesia. There were 351 valid responses that were analyzed by multiple regression methods. Descriptive analysis showed that the student's self-image was high students had a high perception on their character of willingness to help others, but the character of emotional control was perceived to be lesser. Regarding to the tourism career image, students perceived the high interest of the good tourism and hospitality people appearance, while their perception of the community acceptance of working in the tourism and hospitality industry was perceived to be lesser. The last thing was that students perceived a great interest in being an entrepreneur in tourism and hospitality business. However, they perceived a lower interest at being a teacher at the secondary level. The multiple regression analysis showed that the self-image and tourism career image could predict the job choice of tourism.