A Study on the Evolutionary Game of Dynamic Relationship between Microblogging Platform and Leader

摘要

In this paper, the loss difference and other influencing factors between Microblogging platform and leader users in the process of advertising game are included into their cooperation income, and the game payment matrix is constructed to obtain the equilibrium solution of the game between the two sides, and the influence of the changes of relevant factors on the game between the two sides is studied through the example simulation. The research shows that: the higher the investigation cost and bonus paid by microblog platform, the weaker the willingness of microblog platform to choose "investigation" strategy. The more fines paid by the leader users, the greater the loss difference caused to the microblog platform, and the stronger the willingness of the microblog platform to choose the "investigation" strategy. By formulating reasonable incentive system, Microblogging platform and leader users can achieve mutual benefit and symbiosis.