The purpose of this paper is to demonstrate the influence of basketball culture on the quality of students in colleges. Colleges are important bases for training talents. Its educational significance is the pursuit of knowledge, scientific and comprehensive development. Meanwhile, the needs of modern society of new high-quality personnel are taken as its purpose. The method is to study the positive guiding role of college basketball culture for the development of students toward scientific, healthy and civilized happiness by logic analysis. The experimental results show that college basketball culture has great influence on improving college students' ideological and moral quality, physical and psychological quality. It also proves that positive basketball culture exerts a subtle influence on the quality of college students through a multidimensional perspective. Based on the above finding, it is concluded that the construction of college basketball culture should set up the cultural concept centered on the needs of college students. At the same time, schools should strengthen the construction of basketball infrastructure in colleges to meet the needs of college students for basketball infrastructure.
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