The Application Study of Enterprise Online Reputation Evaluation Index Based on Comprehensive Evaluation of Fuzzy Matter-element

摘要

Under the background of the development of network economy, enterprise online reputation evaluation and management have become important topics for enterprises. Through research and analysis of enterprise online reputation evaluation models and evaluation indicators, a fuzzy matter-element evaluation model is constructed. The subjective weighting method and objective weighting method are respectively used to calculate the comprehensive weight of enterprise online reputation evaluation indicators and the main elements affecting enterprise online reputation level are obtained through analysis. It provides a scientific reference for enterprises to conduct online reputation evaluation and strengthen online reputation management.