Study on the Competitiveness of Traditional Chinese Medicine Enterprises Based on the Factor Analysis

摘要

Chinese Pharmaceutical industry is an emerging strategic industry with great advantages in China. Improving the competitiveness of Traditional Chinese Medicine (TCM) Enterprises is an inevitable choice for realizing the modernization of TCM. This article selects seven TCM Enterprises with strong research and development capabilities as research objects and establishes an evaluation index system from enterprises and consumers. The data of TCM Enterprises obtained by the network collection and questionnaire survey, and quantitatively study the competitiveness of TCM Enterprises based on a factor analysis method. The research shows that the factors affecting the competitiveness of TCM Enterprises are enterprise factors and social product factors. That is, TCM Enterprises still need to strengthen their business scale and corporate responsibility. It is suggested that TCM Enterprises should expand its scale to improve economic efficiency, and hold activities to shape corporate image, thereby enhancing the competitiveness of TCM Enterprises.