Financial leadership is about having the right feeling and demonstrating an intuition when it comes to investment and investment behaviour. Modern technological companies such as Facebook or Apple represent attractive assets for the investment attractiveness. However, one needs to be very careful where to invest and how much. The dotcom failure of the 1990s showed us how fragile all interesting and innovative ideas might be. This contribution focuses on the financial leadership in the context of the investment behaviour on financial markets. We analyse current financial trends and run an empirical model that describes the investment behaviour for traditional commodities (represented by gold) and the new arrivals represented by the stock market papers of the leading technological companies. Our results might be very useful for the potential investors and those who are interested in the analysis of the financial markets nowadays.
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