The Market Statistical Analysis of Hainan Inbound Tourism Source

摘要

This paper is based on the relevant data of Hainan entry tourism from 2006 to 2015, and analyses the development of Hainan inbound tourism and composition with the aid of Excel software as well as uses clustering analysis of SPSS23.0 software. The results show that Hainan entry tourism industry develops slowly. The tourist source market structure of inbound tourism shows a wide range of features which can be divided into four areas according to the result of clustering analysis. The suggestion of improving the construction of Hainan international tourism island on the basis of analysis and evaluation, innovating way of tourism marketing and exploring the Russian market actively are put forward.