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The Multistage Effect of Aging on Time Perception, Hope, and Perceived Advertisement Credibility

机译：老龄化对时间感知，希望和感知广告可信度的多级效应

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This research attempts to understand how the limited and expansive time horizon views differentially influence the emotional reaction to advertised benefits among older and younger adults. In particular, we investigate the effect of aging on hope for advertised benefits and how hope affects consumers' perceived advertisement credibility.

机译：这项研究试图了解有限和膨胀时间的地平线视图如何差异地影响老年人和年轻成年人的广告益处的情绪反应。特别是，我们调查老龄化对广告福利希望的影响以及如何影响消费者的感知广告可信度。

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来源
《Winter Marketing Academic Conference》|2016年|1 v. (various pagings)|共2页
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作者
Samer Sarofim; Sanjay Mishra;
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原文格式 PDF
正文语种
中图分类市场学;
关键词
older consumer; aging; hope; advertising; socio-emotional selectivity theory;

机译：老年人;老龄化;希望;广告;社会情绪选择性理论;

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2. The unintended consequences of disclosure: Effect of manipulating sponsor identification on the perceived credibility and effectiveness of smoking cessation advertisements [J] . ByrneS., GuilloryJ.E., MathiosA.D., Journal of health communication . 2012,第6a10期

机译：披露的意料之外的后果：操纵赞助商身份对戒烟广告的公信力和有效性的影响
3. The Unintended Consequences of Disclosure: Effect of Manipulating Sponsor Identification on the Perceived Credibility and Effectiveness of Smoking Cessation Advertisements [J] . Sahara Byrnea* Jamie E. Guillorya Alan D. Mathiosbc Rosemary J. Averyc, P. Sol Harta Journal of Health Communication: International Perspectives . 2012,第10期

机译：披露的意料之外的后果：操纵保荐人身份对戒烟广告的可信度和有效性的影响
4. The Multistage Effect of Aging on Time Perception, Hope, and Perceived Advertisement Credibility [C] . Samer Sarofim, Sanjay Mishra Winter Marketing Academic Conference . 2016

机译：老龄化对时间感知，希望和感知广告可信度的多级效应
5. The influence of prior issue attitudes on perception bias and perceived message credibility: Online health information about smoking bans [D] . Jeon, Jehoon 2009

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6. Measuring Credibility Perceptions in CSR Communication: A Scale Development to Test Readers’ Perceived Credibility of CSR Reports [O] . Irina Lock, Peter Seele -1

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7. When one’s sense of agency goes wrong: Absent modulation of time perception by voluntary actions and reduction of perceived length of intervals in passivity symptoms in schizophrenia [O] . Kyran T. Graham-Schmidt, Mathew T. Martin-Iverson, Nicholas P. Holmes, 2016

机译：当一个人的机构感错出来时：在精神分裂症中，通过自愿行动和减少被自愿行动的时间感知和减少精神分裂症中的被动症状的感知时间

The Multistage Effect of Aging on Time Perception, Hope, and Perceived Advertisement Credibility

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