Research on the Discourse Power and Dominant Power of Ideological and Political Education in the Work of Mass Organizations in Universities

摘要

The work of mass organizations is facing new opportunities and challenges under the new era background, which is an important part of the Party's work in universities. In the light of the 18th Party Central Committee's new strategy for reform and development of mass work, the university should proceed from the actual situation, adhere to the discourse power and dominant power of ideological and political education, take the problem as the guidance, construct the discourse system which conforms to the characteristics of the mass organizations object, and choose the way suitable for the development of the mass organizations. Widening the breadth and coverage of ideological and political education, strengthening humane care and increasing the affinity and using public new media to provide carriers and platforms, in order to enhance the effectiveness of ideological and political education, and promote the important role of the mass organizations work in educating people.