Discussion on Innovation of Ideological and Political Education Work of Universities in the 'Cultural Feedback' Era

摘要

The rapid development of internet brings human society to the era of "Cultural Feedback", which has a profound impact on the work of ideological and political education of universities in new era. The author first explained the profound connotation of "Cultural Feedback", and then analyzed the opportunities and challenges that "Cultural Feedback" brings to ideological and political education of universities, mainly exploring methods and strategies of innovating ideological and political work of universities under the background of "Cultural Feedback" from six points of view.