The Influence of Distributor Consistency on Supplier Commitment

机译：经销商一致性对供应商承诺的影响

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We examine the effect of distributor consistency on supplier commitment with a longitudinal study design. Consistency refers to the dynamics of a distributor's behavior over time in terms of relationship specific investments and superior role performance. Dwyer et al. (1987) focus on exchange partner consistency over time and contend that it is a key factor of the other party's commitment maintenance. The purpose of this study is to test Dwyer et al.'s assumptions with a longitudinal design.

机译：我们研究了分配器一致性对纵向研究设计的承诺的影响。一致性是指在关系特定投资和卓越的角色表现方面随着时间的推移动态的行为。 dwyer等。（1987）关注交换伙伴的一致性随着时间的推移，并争辩说，这是另一方承诺维护的关键因素。本研究的目的是测试Dwyer等人。具有纵向设计的假设。

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《AMA Marketing Educators Conference》|2015年||共2页
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作者
Claude Obadia; Irena Vida;
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正文语种
中图分类市场学;
关键词
marketing channels; buyer-seller relationship; interfirm commitment; distributor consistency;

机译：营销渠道;买方与卖方的关系;企业间的承诺;经销商的一致性;

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4. The Influence of Distributor Consistency on Supplier Commitment [C] . Claude Obadia, Irena Vida AMA Marketing Educators Conference . 2015

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The Influence of Distributor Consistency on Supplier Commitment

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