An Empirical Study of the Relationships between Different Types of Innovation and Firm Performance

摘要

Divided into different types of innovation's influence on firm performance can be further understanding of the relationships between innovation and firm performance. By building a theoretical model of the relationship between different types of innovation and enterprise performance, collecting the survey data of 203 small and medium-sized textile enterprises, and applying structural equation model to test the model, the results provided that under the background of different types of innovation including product innovation, process innovation, marketing innovation and Organizational innovation, product innovation played a central role, and Organizational innovation played a basic role in the relationships between innovation and firm performance. Product innovation played a full mediating effect in both process innovation and Organizational innovation influencing on enterprise performance. Product innovation played a partial mediation effect in marketing innovation influencing on enterprise performance. Organizational innovation had a significant impact on product innovation, process innovation and marketing innovation, thus indirectly affecting enterprise performance.