Technology Driven Industry Models - Towards Organised Chaos in Engineering

摘要

New and sustainable concepts for business operations such as the shared values concept result in increased complexity in value network structures and engineering tasks. The generation of suitable engineering patterns is a collaborative task that combines the perspectives of several organizations and disciplines. An approach that allows chaotic structures and organises arrangements to deal with those complexities enables a self-organizing network to set-up the industry's model. This paper will provide an overview on the systemic process of generating a modelling and analysis instrument for industry models. The model building is based on a system analysis and integrates approaches from business modelling, R&D and innovation management. The resulting scheme contains three viewpoints: value chain opportunities, operational opportunities and financial opportunities, whereas all three are connected in one network wide value proposition. This paper focusses on the operational viewpoint and represents a case in which a sustainable technological value proposition which is perceived by a network of companies triggers a joint innovation planning process.