This study investigates factors influencing the choice of a primary health care doctor (PCD) in South Africa. Healthcare is important such that consumers embark on considerable effort when choosing a GP. While it is widely believed that patients' decisions to use a specific PCD is influenced by factors including consultation fees, medical aid accepted, geographic proximity, and third-party referrals, these claims largely remain largely unverified and untested. A PCD choice scale was administered to a sample of 205 healthcare consumers. Results suggest referrals of GP as being important.
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