Study on Trust Model of SMEs RD Alliance Based on Reputation

摘要

R&D Alliance is an effective way for SMEs(small and medium enterprises) independent innovation. In order to realize cooperation across the organization and border-crossing, SMEs R&D Alliance must consider how to reduce cost, improve cooperative effect cooperation, and meanwhile guarantee the flexibility of SMEs. The essence of SMEs R&D Alliances cooperation and cooperation is closely linked with trust. Trust is the basis for the cooperation. In order to maintain the stable cooperation relationship and good operation, SMEs R&D Alliance requires establishing incentive mechanism for the members' cooperation. The reputation of organizational members' cooperation is undoubtedly an effective incentive. By using the KMPW reputation model of complete information dynamic game, we can analyze the trust problems of SMEs R&D Alliance under the condition with information asymmetry. Moreover, the KMPW reputation model can also disclose and transmit the trust information about the enterprises effectively.