Study on Trust Countermeasures of SMEs RJVs Based on Reputation Angle of View

摘要

Research Joint Ventures (RJVs) is an effective way for SMEs(small and medium enterprises) independent innovation. In order to realize cooperation across the organization and border-crossing, SMEs RJVs must consider how to reduce cost, improve cooperative effect cooperation, and meanwhile guarantee the flexibility of SMEs. The essence of SMEs RJVs is cooperation, and cooperation is closely linked with trust. Trust is the basis for the cooperation. In order to maintain the stable cooperation relationship and good operation, SMEs RJVs require establishing incentive mechanism for the members’ cooperation. The reputation of organizational members’ cooperation is undoubtedly an effective incentive. By using the KMPW reputation model of complete information dynamic game, we can analyze the trust problems of SMEs RJVs under the condition with information asymmetry. Moreover, the KMPW reputation model can also disclose and transmit the trust information about the enterprises effectively.Key words: SMEs; Research Joint Ventures; Reputation model